Search results for "Enterprise portal"

Enterprise Portal Personalization: Direct and Indirect End-User Effects, and the Moderating Effects of Gender

2009

Enterprise portals offer rich functionality for end- user personalization, but few studies have been conducted on the end-user effects of this feature. This article presents a study of end-user effects of personalization, using the combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) as a research framework. We propose that personalization indirectly affects end-users' intentions through effects on ease of use, usefulness, attitude and behaviour control. In addition, it may have a direct effect on end-users' intentions to use enterprise portals that is not mediated by the variables of the combined TAM/TPB-model. Because previous studies have found gender diff…